Fracaso del conductismo Watsoniano y éxito del punto de vista conductista

Abstract

This paper comments on two aspects of the behaviorist manifesto by Watson (1913). On one hand, the doctrine of behaviorism, that according to this consideration, would be a failure because in fact it was not behaviorist enough. On the other hand, the behaviorist point of view that would be a great social success, because it looked at behavior in its context. In this respect, it is recognized Watson's contribution to the development of what was to be known later as behavior therapy, and to the field of advertising already flourishing in his days, as well as his recommendations for child education. This paper suggests that behaviorism inevitably had its part of propagandistic speech, appropriate to its time (as cognitivism has today).